Ever wonder how to put more jingle in your pockets? Recently I was invited to join the “staff” of a local accounting firm, under the sheer guise of increasing business and profitability to a company with consistent net gains in their profit margin. The owner’s intent is rather clear; he wants more money jingling in his pocket.

While this isn’t a bad thing and nobody is condemning him for his intentions, a better objective might be “improving service”, or “broadening the market”. Either of these or more money in your pocket would appeal to most business owners, because the bottom line is simple, more jingle.

Improving service, broadening the market, and bringing in more business consistently are common results of a solid business marketing plan with high numbers of contact within the client market of the business. It’s all a numbers game, is probably an understatement.

Proposing a miraculous solution for this issue requires thought and planning, and is definitely a can do project. Just follow the steps:

* Know your product. Have an identifiable and recognizable name for your product; know what it does, how it can be used, and specifically how it will help the client.

* Know your market. Have a specific description of who will purchase and use your product. Know your clientele and have a good plan for communicating with them personally.

* Know how to promote your product/service to your client.

* Be willing to go the extra mile to promote your business or product.

The purpose of business is to make money. If that is not your intent, your business probably won’t make any money, and it’s NOT a viable tax shelter either.

Put your marketing skills into effect, by pursuing your client with thoughtful well planned market directed advertising. Bring in the people and your business will be profitable.

Copyright © 2005 – Jan Verhoeff

Effectively market your business with client directed advertising that brings in the people. Make every advertising dollar count by knowing your product and your market. For more information in this area of business marketing and planning, ask one or our consultants at: http://makeyourfirstmilliononline.com

Article Source: http://EzineArticles.com/70610

Over the past several months, I’ve been working the SEO and dynamics of optimization for keywords, and recently I came across the epitome of disclaimers over spell checker. But… in good faith, I must say, there’s a purpose to my madness.

When I originally chose the name for a website about advertizing, I misspelled the word accidentally. Fingers on the wrong keys, can’t spell, bad typo, you pick the excuse, I’ll use it, but in all fairness, I’d been typing the word correctly for several attempts and the last time I typed it in, I misspelled it, nabbed the domain and ran for the exit. Then I looked backwards and realized nobody was chasing me. Dratt! What’d I do wrong. I looked at the spelling. I figured I moved a vowel in buisness* or something overt that wouldn’t work. Nope, I used a Z in place of an S in Advertize. YAY! It works.

My gnome de plume has the essence of success, and there it is MISSPELLED for the world to notice. (Exhaustion often takes me where I didn’t want to go, but that’s another story.) Misspelled works for me. As soon as Google crawled my website, I hit the front page, optimized for the misspelled word. But the numbers rankled! I wanted something more.

If I can misspell it once, can I do it again and get results?

Perhaps, but will it work?

(The conversations I have with myself should be recorded for some sanity testing level of psychoanalysis. Surely there’s a cure in there somewhere!)

Write articles!!! Whoohoo, that works. If I write articles and misspell Advertize in them, sending every link back to my Misspelled Site, it should get some attention, right? Well, it does work.

In just a few months of random articles with the title Advertize (misspelled of course) were dotting the Information Highway and I was happy with the results. The word Advertize was searched just short of a million times (with results) and at the top of those results was my website. Yahoo! Article Marketing and SEO works.

Are you ready to duplicate those results?

To learn the secret of author Jan Verhoeff (me) and my misspelled word optimization strategies, visit http://advertizeyourbusiness.com and claim a copy of my FREE Ebook.

Article Source: http://EzineArticles.com/765959

Can you imagine a world where everything you do just instantly creates profits? I was chattering up a storm with a friend over coffee recently and realized we were both experiencing the same kind of dynamic business growth and had no actual source of attribution. The bold reality was that neither of us had changed what we were doing over the past several months, with one exception.

Of course, I’ll probably reveal that one exception to you before the end of the article, but I want you to understand the Serendipity of the Situation. We both graduated the same year. We’ve both been married and divorced. I have children, she does not. My goal from childhood was to be a mom, hers was career. We’ve known each other since we were babies. Our paths were crossing before we were ever born, our parents were good friends.

Last spring we were both seeking exit signs. Neither of us wanted to live where we were living, and we felt stuck. Then at the same time, without exchanging thoughts, we both decided to play out the story.

No big revelation, just a quiet decision that made a difference for both of us. We settled into our garden and began to bloom. It’s the old bloom where you’re planted theory, only with a purpose. The effect was the same for both of us. Life became clear, and we became focused on our goals.

By simply accepting circumstances and being grateful for where we were at that moment, we began the dynamic change that brought our businesses into focus. The Serendipity of Seeking Joy – it comes when you least expect it. When you stop pushing the envelop, you get mail.

The bottom line is, we began to advertize our contentment with life, and the lives we’d been seeking found us.

Are you pushing the envelop?

Jan Verhoeff shares the Secret of Prosperity with Power-Charged Traffic Builders and Business Dynamics. Create your own Monster Money Maker with Advertize at http://advertizeyourbusiness.com

© 2007 – Jan Verhoeff

Serving coffee to a bunch of whiny business men often gets me to thinking. They’re all whining about the stock market, their lull in business, the cost of driving to and from work, or some other cost of being business owners, but none of them have changed anything in the past forty years. Funny thing is, it’s the same old geezers whining this year as last year and the year before. Nothing has changed.

After pouring the forth cup of coffee and serving another round of donuts to the table, I suggested they stop using insanity as a ploy for losing money and do something different, in order to get change. One of them asked what I meant.

I said, “Today, instead of whining about your business, talk about how you can improve your business. There are seven of you sitting here at the table drinking coffee and whining about the high cost of advertizing and how you NEVER get any return. What about a different form of advertizing? Could you get a different return if you seriously considered a different kind of advertizing? Would you be able to tap into your real market if you stopped paying for television ads and started sending out personal letters to former clients to invite them back?”

Two of them got up and left, five stayed.

Three of them thought direct mailing might work, but one thought spending some time on the phone, or even in person, with his former customers might work better.

I asked how many former clients he had. He said he probably had 500 clients, maybe 200 still in the area. I suggested he mail them all an invitation to dinner and plan a picnic style get together. We contacted a caterer who does bbq, and he started planning. His invitations went out about three weeks later and there were 112 people showed up at his bbq two weeks after. His business reports showed a 32% increase in sales before the picnic and a 48% increase after the picnic. Two months later, he sent out invitations to a Customer Appreciation Dinner and had a meal catered to a local convention hall for his customers. Sales increases have been going through the roof. He’s hired on 20% more employees than he had before and said he’s had a consistent 64% increase in profit through the year.

I asked how many invitations he sent out to his people for the Spring Appreciation Banquet and he said, “300.” After the event, I asked how many actually attended. 220 people attended the event. I asked about his advertizing plan and he said, “I now spend less than 1/3 of my prior advertizing budget on two events a year and my profit margin increased by 64% last year. This year, it’s looking like I’ll make a little over 78% more than the previous year. My customer base is about twice what it was before, and I’ve added a few FREE services to my business, in order to improve customer service. I’ve reintegrated an advertizing plan that includes some reference to the new service and customer appreciation plans for the future. It does include pertinent radio, television and newspaper ads, as well as some Internet Based Promotions.”

We talked a bit longer about long term benefits and he commented that he’s less stressed, feels more confident about his business, and the overall success of his business has increased and literally multiplied. He’s happy for the changes.

After a recent visit to the coffee shop, I noticed a new group of business men, sitting around the table whining about the stock market, their lull in business, the cost of driving to and from work, or some other cost of doing business. I took time to buy them a donut, refill their coffee cups and pass out a business card. On the back, it says “Coffee Clatter Consultants – we offer guaranteed WHINE solutions.”

The reality is, no matter what business you’re in, if you refuse to find better ways do get the job done, you’re going to be stewing in the pot of doom and gloom for a long time. Consider making a difference by giving something back.

Pay it forward principles are sweeping the nation, for good reason. If you haven’t found a way to give something back, perhaps now is the time to do it. Next time your customers come into the store, say thank you and add a small gift to their package. They’ll remember you!

At http://advertizeyourbusiness.com we offer tremendous opportunities and suggestions for upscale marketing of your business. Stop by and get involved in the brilliant marketing strategies that just keep on working better and better.

© 2009 – http://janverhoeff.com

No matter how busy your day is, when you get the spirit of competition you simply achieve more. That’s what happens when the competitive edge of advertising captures attention and brings your business to the forefront of the coolest search engines. Top dog on page one for any keyword search makes you feel like the coolest woman on the planet, no matter what planet you’re on.

Refutable Acclamation -

This is the first step to getting there. Once you counter the opposition and drive them out of that top spot, you’ve proven your content. But are you cool enough to stay there? Almost anyone can disprove traditional SEO with status keyword accomplishment for a temporary term, but getting your name in lights at the top of the page for the long haul requires something more… You’ve got to go the rest of the distance to be recognized long term for your cool accomplishments.

Inbound links -

Advertising with inbound links that drive daily traffic means you must have links in some happy places around the internet. Popular cool hangouts only? Not necessarily, non-popular hangouts can be just as dicey and cool, and can bring in the same kind of attraction, if you’ve done your homework and targeted your audience to the purpose of your website (and the linked site). Inbound links should be from relevant targeted sources. Are you targeting extremely sophisticated women? Make sure you have inbound links on sites that also target extremely sophisticated women. No matter who your targeted audience is, focus your inbound links on that group of cool-awesome people.

Keyword Strategies -

Implementing keyword strategies that capture cool audiences with marketing techniques that drive traffic isn’t necessarily difficult, but it must be consistent. If your search term is “Drive Cool Traffic” then you’ll want to sprinkle the phrase and the words (yes, individually) throughout your articles and blogs. Write about the traffic and traffic jams, and then talk about the cool weather and driving in snow. Bring in the concept through integrative communication that inter-relates all topics in your keyword phrases, but stay relevant to your topic. If you’re not really talking about the weather, inserting it into your article will become distracting to the reader.

Risky Business -

Be daring enough without going beyond your limits. Dance on the edge, but if you can’t fall worth a darn, don’t step over the edge. Being splattered on the rocks below in failure just ain’t cool. But, being daring enough to dance on the edge will give your readers something to gasp about. Create a driving advertizing slogan that will capture the audience and use it in daring and manipulative ways. When writing articles, most of the time, I misspell advertize. There’s a reason for that, and it isn’t because I can’t spell. Take a risk and use your imagination to conjure up creative marketing methods that drive traffic.

Capture Attention -

Some of us use the old fashioned coy, shy attraction methods and get our fair share, but not the amount we want of attention online. So, if you’re still using that method and think it’s not working, you’re probably right. Try something new. Step out there on the face of the rock (securely tethered to the bumper of a truck bigger than you with a way to climb safely up) and free fall, occasionally to the next level of success. Change your method of operations and grab the attention of your reader with a new slogan or statement of why you are.

Have you figured out how you can become the hottest chic on campus? Do you want to know how to drive traffic like the rush hour? Are you ready to go the extra mile and be the coolest woman in the world?

Learn how you can have a competitive edge on traffic generation at http://advertizeyourbusiness.com with a FREE Gift and more information than you can shake a really cool stick at! It’s a daring double deal and you really need to grab this opportunity while it’s available.

© 2009 – http://janverhoeff.com/blog

Article Source: http://EzineArticles.com/2170784

So, you’re looking for unique and successful ways to advertize your business… What a great concept? Marketing with a new thought? Think for a moment about the current marketing methods that work, and wonder out loud about ways to make those methods work for you.

You can’t steal a marketing plan, but you can borrow it with frills.

With copyright infringement laws getting stiffer every day, you must consider the cost of a marketing plan using someone else’s idea. Don’t do it. But do borrow the concept and make it your own.

Kill spell checker?

What? You’re probably wondering if I’ve lost my mind – and as a writer, who grimaces at the thought of misspelled words – I have to admit, I’m wondering too. But the reality is, spell checker doesn’t always work, and when it does work well, it’s sometimes WRONG.

So, is there a synonym, and acronym, or some other -nym that would work well with your preferred marketing tool to get you where you want to go?

Take your marketing to the limit… or the edge… or whatever… but get the mileage you need from your marketing by using phrases and words that get you to profit, simply because it’s necessary. You MUST be profitable, and getting you there is important.

Try using that fierce streak of independence and see if you don’t get further and make better profits from your NEW perception. Stop groaning and use one of these key concepts in your next presentation for greater profit.

>>> Limp biscuit approach – you’ve seen it a million times, the soft sell that grabs a reader’s attention. It’s that southern hospitality capture that gets them and won’t let them go. In fact, most readers will literally walk a mile backward to get to the southern comfort zone.

>>> Brittle Bessie approach – she’s so shrill she annoys you into buying whatever she’s selling, just so she’ll shut up. But it works. Give your readers a bite of Bessie and they’ll come back to see if she’s still whining at high decibel. You know it works! Edith is still a recognized voice on reruns.

>>> Betty Boop approach – sex sells. You don’t have to give it away or sell porn, but be daring enough to show some cleavage and entice those readers to market. There’s a little carnivore in every reader, give them some beef to chew on.

Is it advertize or advertise? Search engine searches often include misspelled words, if the word you choose is often misspelled, consider using the wrong one in your site domain while you optimize your site for both. The pay off may be PROFIT.

The Solution that maximizes your Article Marketing Power is getting more articles out there for your audience to read, that drive traffic to your website and generate more traffic.

Go to http://advertizeyourbusiness.com and accept your FREE two template Article Marketing Resource. You’ll receive our FREE ADvertiZe eZine and offers of FREE ebook Resources.

(c) 2009 – http://janverhoeff.com

Article Source: http://EzineArticles.com/2427857

Chocolate – there’s a product worthy of marketing online. In fact, not too long ago a dear friend was baking up the most decadent *orgasmic* cappuccino brownies on the face of the earth and sending them via U.S. Postal Service or UPS to wherever they were requested and making her share of pocket change doing it. So, yeah, chocolate is the perfect product to market on the Internet.

Now that we’ve located the perfect product, I’ll share with you 3 tips for a successful online marketing strategy. While not all the products being marketed will be chocolate, these tips will work on other products too.

Chocolate Marketing Concept #1 –

Create a marketing plan and stick to it. By developing a plan that you will use to market your ‘chocolate’ you’ll be two steps ahead of all the guys who have no plan and don’t know what to do each morning when they start working on their marketing plan. That’s the #1 big hairy secret to marketing online; have a plan.

Of course, following your plan to the letter is the second most important step. Why have a plan if you’re not going to follow it?

Chocolate Marketing Concept #2 –

Make your product appealing and attractive to buyers. Almost everyone wants the orgasmic thrill of biting into an irresistible chocolate cappuccino brownie filled to the brim with melt-in-your-mouth chocolate so rich you can still imagine the flavor seven weeks to the day after eating your first bite. Those who don’t probably aren’t in your niche anyways if you’re selling chocolate. You want to attract buyers in your niche. Using words that capture your audience on the search engines as well as real people drives traffic to your website to purchase your product.

Make your product so appealing to the specific niche of people who will buy your product that they can’t resist the temptation to pull out their credit cards. Word pictures, photos, videos and graphics are all viable methods of promoting your product.

Chocolate Marketing Concept #3 –

Provide a compelling call to action. Tell your readers what you want them to do. So often people raise their children expecting them to behave, hoping they’ll behave themselves, but they don’t actually tell them to behave or give them consequences if they don’t. The worst part is, they don’t TELL them what to do.

Marketers often treat customers like they treat their clients… forgetting to tell the customer what they want them to do. The whole plan may work, until they leave the customer wondering what to do.

Every segment of your website should have a well defined call to action, with a clickable link where your client clicks to BUY a product. That’s your objective, to make some cash. Tell them to CLICK HERE and BUY.

The Solution that maximizes your Article Marketing Power is getting more articles out there for your audience to read that drive traffic to your website and generate more targeted buying traffic. ADvertiZe Your Business brings promotional delivery to life with viable content on the Internet.

Go to http://advertizeyourbusiness.com and accept your FREE two template Article Marketing Resource. You’ll receive our FREE ADvertiZe eZine and offers of FREE ebook Resources.

(c) 2011 – http://janverhoeff.com

Article Source: http://EzineArticles.com/6306136

How do you spell that again? The lost cause of spelling error and mistakes can be costly or it can be a benefit. How do you spell THAT word?

In the secret world of SEO Success, marketers use a vast truckload of secrets to build successful traffic modules out of keyword applications and marketing scenarios to drive traffic and buyers to their websites. A coffee hound might open a Cyber Coffee Shop to sell coffee at cut rates and discounts. Or a writer might create the WRiTe PaGe as opposed to the RIGHT Page and script in feature articles that present his work to best advantage. Words have become a bionic force of allegiance in writing, and many believe the demise of our language, much the same way as punctuation and grammar have suffered from texting. And, it may be so…

However, the fundamental success of amazing online marketers cannot be overlooked. There’s something to be said for good old fashioned ingenuity that usurps the value of a misspelled word for the positive value of marketing successfully. How many people misspell the word Korner – to make it Korner Kitchen on their corner of the block café? It has worked in many small towns across the country to give their business stamina and recognition. Kate’s Korner Kitchen was a favorite hangout for most of my growing up years. The Korner Kitchen is a hot spot to visit online.

How do you know which word to misspell?

Google it. If the misspelled word comes to the top of the page with a variety of pages, misspelled, then the word is most likely a common misspelling that will drive traffic your way. Misspelled words are often trademarked as the name of a company. Kat’s Korner has been a trademarked and licensed name in Colorado for several years. Kat’s daughter Connie now runs her pet care facility, but she’s kept Kat’s Korner as the name of the business, because it works.

Make up a new word for Internet recognition!

Raise your hand if you ever Googled anyone before 1994. How many ezines did you produce or read prior to 1990? Did you focus your education on ebooks in the 1980′s? Words have become a recognition devise since they’re used as digital locating services. Way back when, a “reader” was a person who read, not a device someone used to read. Not only do meanings change, but spellings and details of the word change as we use more and more words for different things online.

How many mouses do you have in your mouse trap? Or do you use a mice trap? I have a selection of mouses for my computer. But I allow no mice to live in my house!

Branding your business becomes a strategic lesson in grammar, spelling and punctuation, but developing a recognized brand is powerful, no matter how you “WOW!” your readers. Build significant brand recognition with new, creative concepts you’ll locate at http://brandyourmarket.com for a better, more visible business on the Internet.

© 2011 – http://janverhoeff.com

Article Source: http://EzineArticles.com/6354021

“Capture the market with a plan,” says one honcho, straddling the fence on marketing over the internet with his own key to making a fortune online. You listen intently, knowing that in the plan he’s telling about is the secret key that feels so illusive in your own online business. His words fall flat as he repeats the same things you already knew.

You watch intently as he omits an important step in the process, picking it up in your notes, but realizing the fall. You recognize the tidbit that is missing. You see it. The next ebook he’ll promote gives that single bit of information stuck between the pages in words that scale new heights of the skyscraper he’s developing for his own business.

Was that intentional? Did he really just skip a floor in his ride to the highest level, knowing that without that piece of information, his readers would be back to buy another ebook?

In the real world, that missing floor would stand out like a sore thumb, but here on the elevator to the top of cyber space, there’s just a missing link. The evolution of business is incomplete without this tiny bit of significant information. So, his readers will be seeking the link, another ebook, his strategy for making the next sale?

When he sends out the next email message, I notice the link, the missing pieces are in the message. A bit of free information, offered at no cost to his readers, they just have to read his emails. The capture comes by way of his daily messages sent from his home office into the spectacular world of internet marketing. He gives it away, but you have to read. He makes you realize that if you miss one of his messages, you might miss the all important information that is a link to the deep dark secret of building your own structure to the top, a strategic link to Internet Marketing.

This strategic element of marketing builds trust. He acknowledges he’s real, he forgot to include a snippet of necessary information in his lessons to achieve success, and he admits it. He gives you the information in an email, free, no charge. Just because you took the time to read what he has to say. He sends you valuable information in every message.

That’s the point when you realize that there was no intent to hurt anyone in the oversight, simply an earnest desire to meet the needs of his reader and the realization that if he misses a step, he can send a single message to include that step in his next email. His readers will get it, because they really do open and read every message he sends.

The key, the big hairy secret to building a marketing business online isn’t the missing floor of the skyscraper, but rather the relationship built within a team of people edging their way to the top of cyberspace as friends. Are you building your own internet marketing business? Or marketing your business online?

Don’t miss the secret to success on your own rise to the top. Build a community of friends who recognize and value the importance of sharing the elevator to the top of your own cyber sky scraper. Learn how you can be part of this vast new skyline of success modules, building your own global marketing network, on the solid foundation of knowledge. Visit http://janverhoeff.com and get regular news and updates of what’s going on in the world of Internet Marketing. You’ll walk away with a solid grasp of how you can succeed, marketing your business globally.

Article Source: http://EzineArticles.com/6581391