Marketing Wizardry – Newsletter Production for Internet Marketers
The average newsletter only gets about 3% open, but a marketer who presents herself well and concentrates her marketing wizardry on her personality gets 45% to 52% open. What’s the difference?
1 – Put some personality in your Marketing Newsletter Online.
No, don’t write about yourself, but use your “voice” to promote and market your business, your newsletter, and more importantly YOURSELF in your newsletter. This is different from self-promotion; this is the kind of promotion that gives people a glimpse into your heart. Share your heart and get ready to jingle.
2 – Don’t be afraid of Fluff and Frills.
-ly words, a few frills, some pink fluff, and enough glitter to showcase your products, services and business expertise will not only showcase who you are, but will enhance the voice you use to speak to your customers. Be real, but be yourself. Use enough fluff to soften your rough edges.
3 – Inject energy into your newsletters.
If you’re a flamboyant person, this is a bit easier, but even the most steady and dependable person can inject a kind of energy into their newsletters. In fact, the dependable, steady kind of energy can be the best kind. It’s like flavored ice cream, the more flavor you have in the ice cream the less topping you need to add. In your newsletter, if you have some natural personality shining through, you won’t have to dress up the newsletter so much with quotes, tips and ideas other than your normal writing. Just be yourself.
An effective newsletter gets opened when it arrives.
Impact your business with effective Brand Recognition that brings your readers back time after time to get MORE of your Quality and Value.
Go to http://brandyourmarket.com and learn how your business can be instantly recognized on the Internet. Get a FREE Subscription to The Branding Iron, the Web’s FIRST RATE Brand Recognition Newsletter.
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One Response to “Marketing Wizardry – Newsletter Production for Internet Marketers”
January 10th, 2010 at 6:24 pm
Nice piece of text I must say. Is it oke for me to make a translation in Dutch with a obvious link to this article?
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