ADVERTIZE in Lamar, Colorado
It’s my hometown, but the concepts that will work to advertize and market my business in Lamar, Colorado will work in your hometown too. Try these tips and suggestions for marketing your business locally and see if you don’t find it easier to advertize in your home town, without breaking the bank.
- Letters to the Editor of your local paper. (Here it’s the Lamar Ledger or the Local Buzz.) Talk about other people who have helped your business. Say thank you to anyone who has mentioned your business on a website or promoted your business, by recognizing theirs. Give credit where credit is due and promote your business in the process by commenting and leaving your signature in the letter.
- Call the local radio station and make a comment about local events, remind them when you say “Hello” who you are and where people can find you, to announce your event, or comment on a recent event.
- Provide an item for the gift bags given out at local events. A pen or note pad with your name on it and an address or website will grab attention. Be original, stick your name on a coffee cup and insert that.
- Offer to put up a table at a conference, for the profits. Most conferences or events would like to have more participating merchants, but have a hard time finding them.
- Blog your presence into existence and remind people you’re there by talking about them by name. (Yes, people do google their names and wonder who’s writing about them. Perhaps you need to make a “Who’s Who about Lamar, Colorado” for your town.)
- Offer to write a column for the local paper - no charge - in exchange for getting your name out there. Can’t spell? Use spell checker. Can’t write? Find an editor - your fifth grader will be fine.
- Put fliers on windows in local businesses and announce events you plan for your business. Holidays coming - plan an event on your door step. Create a float in the parade, or decorate an old car with your magnetic side banners (of course, you’ll need permission).
- Host a “Business as Usual” COFFEE at your business, after hours. Invite the Chamber of Commerce and provide simple refreshments. Bring on the marketing tools, give each of them something to take home, and invite them to sign up for a prize.
- Design book markers with your Business logo and address on them and give them away at Library events. Schedule a book signing with a local writer at your location and promote it with press releases you send to the radio stations and local papers. The writer may even offer to do a radio show and promote your business site.
These are just some of the many ways you can promote and market your business through local advertizing. Go do it! Stamp your brand on the local market with FREE business advertizing in local media.
One Response to “ADVERTIZE in Lamar, Colorado”
July 1st, 2009 at 6:54 am
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